LU graduate creates her own job
By Randi Okray
Issue date: 10/1/08 Section: News
Some may have known Desiree' Irving for being a student reporter at Langston, but now many will come to know her as the CEO/founder of her own public relations company, Prim and Proper Promotions.
Irving majored in broadcast journalism and graduated in May 2007. Her goal at first was to become a reporter/anchor, but she quickly realized she had a passion for public relations.
"My friend was undertaking promotional endeavors and I offered assistance. After thorough thought, I believed that I had all the necessary skills and resources to pursue a serious, legitimate business," Irving said.
She soon founded Prim & Proper Promotions, a company that Irving says seeks to uplift young entrepreneurs, particularly minorities, and help them publicize their products.
Irving says she uses attractive yet professional women to promote and distribute customers' ideas or products. They help promote brands, individuals, artists, companies, nightclubs, and events.
However, she said unlike many other all-girl promotional groups, who use the "sex-sales" idea to promote people, P&P is different.
"The name indicates that we use the different approach- classy and sophisticated or "prim and proper." We know how to leave a striking impression without being tacky," Irving said.
Currently, Irving and her partner, Kris Koffee, have about 13 employees and five clients. P&P has promoted car shows and night clubs so far.
Irving says that one of her reasons for starting her own PR company was because it had always been a dream of hers.
"I want to enable young people to dig deeper and dream bigger. They need to believe that anything is attainable; you just need strong ambition to pursue it," she said.
She also added that if it wasn't for her journey at Langston, she wouldn't have made it this far.
"Your journey through Langston, or any college/university, gives you lessons for life!" Irving explained. "Of course I became skilled in my major from what was given by professors and assignments, but the golden lessons were the ones that you can't receive from the text or the content of a book. And to Langston, I am forever grateful for that."
Irving majored in broadcast journalism and graduated in May 2007. Her goal at first was to become a reporter/anchor, but she quickly realized she had a passion for public relations.
"My friend was undertaking promotional endeavors and I offered assistance. After thorough thought, I believed that I had all the necessary skills and resources to pursue a serious, legitimate business," Irving said.
She soon founded Prim & Proper Promotions, a company that Irving says seeks to uplift young entrepreneurs, particularly minorities, and help them publicize their products.
Irving says she uses attractive yet professional women to promote and distribute customers' ideas or products. They help promote brands, individuals, artists, companies, nightclubs, and events.
However, she said unlike many other all-girl promotional groups, who use the "sex-sales" idea to promote people, P&P is different.
"The name indicates that we use the different approach- classy and sophisticated or "prim and proper." We know how to leave a striking impression without being tacky," Irving said.
Currently, Irving and her partner, Kris Koffee, have about 13 employees and five clients. P&P has promoted car shows and night clubs so far.
Irving says that one of her reasons for starting her own PR company was because it had always been a dream of hers.
"I want to enable young people to dig deeper and dream bigger. They need to believe that anything is attainable; you just need strong ambition to pursue it," she said.
She also added that if it wasn't for her journey at Langston, she wouldn't have made it this far.
"Your journey through Langston, or any college/university, gives you lessons for life!" Irving explained. "Of course I became skilled in my major from what was given by professors and assignments, but the golden lessons were the ones that you can't receive from the text or the content of a book. And to Langston, I am forever grateful for that."
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